Firstfold

Websites for established businesses

Your first fold, built free.
No call required.

Tell us about your business in four fields. In two business days you get the top of your new homepage, live at a private link. Like it? Approve it and we build the rest.

Two business days. No card, no call.

Northline Dental

Same-week appointments at four Twin Cities locations.

Family, cosmetic and emergency care. Most insurance accepted.

Book online

Sample first folds. Each one took the pipeline a few minutes.

Everything above this line is free. Everything below is what your visitors scroll to, and what we build once you approve.

What Google sees

Every site we ship scores 100. Check it yourself.

Google measures every homepage on four things and shows the score to anyone who asks. Ours is enforced by a test that fails the build under 100. Click any row to run the test on Google’s own page.

How it works

Free first, paid when you approve, live in about ten days.

  1. 01 Day 0

    Four fields

    Business name, what you do, your current site if you have one, and a work email. Nothing else.

  2. 02 By day 2

    Your first fold

    The top of your new homepage, live at a private link. Real copy about your business, not placeholder text.

  3. 03 When you say so

    Approve in the portal

    Like it? Pick a tier, pay the deposit, and the full build starts. Not for you? Nothing owed, no follow-up.

  4. 04 Days 3 to 10

    Watch the build

    Every page and task is listed in your portal as it happens. Comment there; we reply within one business day.

  5. 05 Launch

    Your domain, your site

    We connect your domain, run the final test, and hand you the keys. Maintenance starts the same day.

What you get

The things agencies charge extra for, included.

  • A site you own

    Plain files on hosting in your name. No builder subscription, no lock-in. Leave whenever you like and take it with you.

  • 100 on every page

    Not just the homepage. Our build fails if any page scores under 100, so the number holds after launch.

  • A portal, not a phone call

    Every task in your project is visible as it moves. Ask anything in writing and get an answer within one business day.

  • Maintenance that shows up

    Edits, monitoring, backups and a monthly note on what changed. Cancel any month; the site stays yours.

Pricing

You pay when you approve, not before.

Half at approval, half at launch. The first fold is free either way.

  • Essential

    $2,500

    A clean five-page site that finally matches the business.

    • 5 pages
    • Copy and imagery from your brief
    • Domain and email setup
    • 100 on every page
    Start with the free fold
  • Most chosen

    Growth

    $4,000

    The full front door: more pages, a blog, and a way for customers to act.

    • 10 pages
    • Blog
    • Booking or quote flow
    • Local SEO setup
    • Everything in Essential
    Start with the free fold

  • Premium

    $6,500

    Custom sections and the systems you already run, connected.

    • Custom sections
    • CRM, scheduling or payments connected
    • Photography direction
    • Everything in Growth
    Start with the free fold

Maintenance, from launch day

  • Care $99 per month
    • Hosting and monitoring
    • Security updates
    • 2 edits a month
  • Grow $249 per month
    • Everything in Care
    • Unlimited small edits, 48-hour turnaround
    • One content piece a month
    • Monthly report
  • Scale $499 per month
    • Everything in Grow
    • SEO work each month
    • Quarterly refresh of one section
    • Priority replies

Essential and Growth include twelve months on Care or above. Premium clients can self-host after handover.

How we work with you

No sales calls. Ever.

Most web projects start with a pitch and a pipeline of calls. Ours starts with your homepage on a screen, and stays in writing from there.

No discovery call
The first fold is the discovery. You react to something real instead of describing what you want.
Everything in writing
Decisions, changes and prices live in your portal where you can read them again. Nothing depends on remembering a conversation.
One business day
Write to us any time. You get a reply, from a person, within one business day. Usually sooner.
Meetings only if you want one
Some clients like a call before launch. Ask and we schedule it. We will never ask you.

Questions

The things people ask before filling in the form.

What exactly is a “first fold”?

The part of your homepage a visitor sees before scrolling: headline, the one line that says what you do, the main button, and the look. It is the section that decides whether people stay. We build that first and free.

What if I don’t like it?

Then you owe nothing and hear nothing more from us. If you like the direction but want changes, say so in the portal and we take one more pass, still free.

Do I have to talk to anyone?

No. The whole process runs through the form and your portal. If you would like a call before launch, ask for one.

Who owns the site?

You do, from the day it launches. It is plain files on hosting in your name, and the domain is registered to you. If you ever leave, you take the site.

How is it built so fast, and does that mean it is generic?

A pipeline we built does the repetitive work: structure, first-draft copy from your brief, image handling, performance testing. A person reviews every fold before you see it, and the copy is about your business, not a template.

Can you work with my existing domain and email?

Yes. We connect the domain you already have and leave your email exactly where it is. Nothing changes until launch day, and launch takes minutes.